Commissioned by creative agency Empire Green, I developed a series of seven illustrations and accompanying timelapse drawing videos for CLIF Kid’s social media campaign “Little Victories”.
The campaign celebrates empowering moments in children’s lives – instances where they overcome fears or challenges in playful, adventurous ways. Each illustration captures a different “little victory,” from speeding down a hill on a longboard to bravely jumping into a lake or racing down snowy slopes.
Each piece was drawn freehand and documented in a timelapse format, an apprach that reflects the energetic quality of the scenes and builds on the visual style I had established on Instagram, where this kind of format became a defining part of my work.
The final content was designed for CLIF Kid’s social media channels, combining illustration and process-driven storytelling to engage a young, adventure-oriented audience.
Client: Empire Green for CLIF Kid / Timeline: May 2019 / Role: illustrator & content creator