This project is a great example of how brands can be experienced and remembered by live drawing and personal interaction:
At the Altonale 2023 (a cultural festival in Hamburg), I had the opportunity to work creatively with spray cans and acrylic markers at their booth, while inviting visitors to join me and demonstrating how versatile the products can be used. Even though the weather could have been better 🌧️, lots of visitors – including families with children – stayed at the booth for a long time, tried out the pens firsthand, and engaged closely with the brand.
For brands and events, this kind of live drawing creates moments of connection, conversation and memorability — whether through participatory formats like this or through portraits or personalized illustrations.
Photo/video credits: Claudius Dobs www.claudiusdobs.de
At the Altonale 2023 (a cultural festival in Hamburg), I had the opportunity to work creatively with spray cans and acrylic markers at their booth, while inviting visitors to join me and demonstrating how versatile the products can be used. Even though the weather could have been better 🌧️, lots of visitors – including families with children – stayed at the booth for a long time, tried out the pens firsthand, and engaged closely with the brand.
For brands and events, this kind of live drawing creates moments of connection, conversation and memorability — whether through participatory formats like this or through portraits or personalized illustrations.
Photo/video credits: Claudius Dobs www.claudiusdobs.de
Client: Schneider Schreibgeräte / Timeline: July 2023 / Role: live illustrator
