German health insurance provider DIE TECHNIKER planned a social media campaign to address health issues not typically talked about in society but that could use more awareness – and named their campaign accordingly: ”#notabooissue” (#Kein Tabuthema). Marketing agency C3 commissioned me to create several series of illustrations to go with the posts.
This is a great example for the benefits of illustration: where stock photos reach their limit because the topics are very specific and the stock material either not existent or too generic, illustrations can help visualize the topic. ✨
2023 • first campaign
flatulence
UTI
erectile dysfunction
athlete’s foot
genital herpes
hemorrhoids
incontinence
bad breath
psoriasis
STDs
2023 • second campaign
crabs
hair loss
hirsutism
lice
cold sores
menstruation
premature ejaculation
bad teeth
dandruff
sweating
2024 • third campaIGn
acne
alcoholism
loneliness
substance abuse
porn addiction
irritable bowel syndrome
yeast infection
snoring
masturbation
constipation
2025 • fourth campaign
body sounds
loss of libido
scars
pigmented moles
big labia
